How important do you feel it is to improve your actor marketing skills? Understanding and learning more about the power of digital marketing for your acting career is a wise decision.
You don’t want to be left behind.
Today’s digital world moves at an accelerated pace. This is only expected to become more rapid in the years ahead. Seeing where you fit in and where you can apply your acting skills within the digital realm is important.
There is no time to waste.
Want to know how to gain more twitter followers the right way? I’m going to share with you a few steps that will keep you in good standing with your actor marketing skills.
9 Actor Marketing Tips for Your Twitter Account
1. Show Your Face
Your twitter profile avatar is one of the best ways to show who you are and what you look like visually. You don’t want to have an egg picture that Twitter provides representing you online. You will be surprised how many actors are out there have egg pictures or pictures of such low quality that you can’t make heads or tails to what it is you are exactly looking at in the first place.
Keep in mind that a poor quality photo of you or none at all makes you look spammy to others and goes against your reputation online. It’s better to not even have a Twitter account in that case.
2. Profile Bio
You only have 160 characters to use for your Twitter bio, so it needs to be on point. Your Twitter bio appears within search results when people search for your name. The search results that come up are in your hands based on what you write in this small character Twitter window.
The more sincere or entertaining you are, the better off you will be because that’s what connects. If you are too cookie-cutter, you will be a great big bore. Express something interesting and stay true to you because that’s where the originality is and that’s engaging.
Use hashtags or links as well in your bio to be connected that way.
Twitter bios can help people see different facets of your identity.
- Hashtags: You can mention #actor #writer #producer of such sorts within your bio.
- @: If you are part of an entertainment group and want to show them some love or if you started your own production company ect, use the @symbol and it will link that other Twitter account automatically for you.
- Outbound Links. You can add outbound links but be mindful of how much space it will take up within that 160 character bio limit.
Having a good banner is important. Above is a sample banner from Monologue Blogger and although it isn’t a personal profile banner, it’s to give you a visual idea of what needs to go into your banner design in order to represent yourself accurately.
There are actors out there who have blurry banners or terribly enlarged banners and it’s off-putting. It may not seem like a big deal, but trust me, it is. You want to look professional, right? So, why have a crappy banner that makes your Twitter profile page look like crap?
Take the time to create a nice looking banner that represents who you are, what you do or what message it is you wish to get across that represents your actor brand vision.
4. Right Time To Tweet and How Often
Look over your Twitter analytics and pay attention to what Tweets are receiving the highest engagements and impressions. This will clue you in to the sort of content that your Twitter followers like or connect to in some way and kind of informs you that you should perhaps consider producing more similar content.
Also check out when the stats rise for such impressions because a Tweet at 7pm may be better than when you Tweet at 11a.m.
5. Link Colors
To give your Twitter page more coherence and easier on the eye, a subtle change in link color to tie in to the banner and photo you use, will actually tie everything together quite nicely and make your Twitter page more relaxed to view. Links don’t always have to be the standard blue.
Here’s how to change your Twitter link colors:
- Go to your Twitter Edit Profile button on the right side under your banner and click on it.
- Look under where your profile bio goes and you will see Theme Color and click on it.
- Select the color you want for your Twitter links. You can also manually put in a html color code if you want to use a different color.
Here’s a couple of links for web safe colors that will look good for your profile and give you the html color code you may want.
- Web Safe Colors
6. What Do You Tweet About?
Mix it up. Not everything should be strictly about your own acting career. Share your interests, hobbies, inspirations, curiosities. Have a main focus of industry related tweets but also tweet about things outside your industry. Maybe your dog or cat did something funny and you want to share it with your twitter friends…do so. Completely up to you and people respond to those that come off more genuine in such a way.
7. Follow Top Users In Your Industry
- Film Directors & Theatre Directors
- Artistic Directors & Theatre Producers
- Film Producers
- Casting Directors
- Fellow Actors
- Theatre & Film Production Companies
- Playwrights & Screenwriters
- Online Entertainment Influencers
8. Twitter Lists
One of the really cool features about Twitter is that it gives you the opportunity to create your own Twitter Lists. Twitter lists give you the ability to keep an eye on the twitter stream profiles you like the most. This helps you follow any latest information that you would like to keep tabs on.
9. Tweet Often
You don’t need to Tweet 15x per day. You also don’t want to rely on those robotic Tweet systems that are out there, that Tweet for you based on you scheduling them out. It’s cheesy, lame and people get the cold vibe. It’s always best to Tweet less but have it come from you.
You can Tweet once a day, a few times a week, it all depends on your goals and needs. As long as there is a level of consistency that works for you, than you will have positive results.
Those are 9 simple way to stay ahead of the pack when working on your actor marketing strategy. You may also be interested in 7 Content Marketing Tips for Actors.
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